Last week’s announcements from Apple, at its Worldwide Developers Conference, place even more prominence on the smart phone, but what does that really mean for the business user and more importantly, the business bill payer?
With 8 billion apps downloaded in 2010 and Gartner predicting that mobile-apps revenue will top $15bn in 2011 and $25bn in 2012, the smart phone market shows no signs of slowing up.
There are now more than 425,000 apps to download from the App Store and Android offers over 130,000, so smart phone users can find ‘an app for that’ whatever that may be.
But if you manage the company mobile bill, how do you ensure you’re not picking up the tab for a leisure app downloaded to a business phone (even if it is only loose change) especially as this changes the premise of the organisation’s VAT return?
Being able to analyse all items that appear on an individual’s company mobile bill and enabling them to select the items that are personal use is a must.
For those customers that don’t have the tools or the skills in-house, working with a specialist Telecoms Cost Management company, like Mala, can enable the easy identification of non-business related telecoms expenditure.
So if you’re rolling out smartphones to your employees it could be time to ensure that the company isn’t picking up the tab for personal expenditure. And guess what, there’s even an app for that.
